Upside Down Amsterdam | Social Media experience

Take a trip to a whole new dimension

Welcome to the Upside Down, the ultimate Instagram Museum in Amsterdam where you make the rules! This interactive Insta museum takes you on a trip to a whole new dimension and is a colourful mix of a museum, a nightclub and an amusement park mixed with amazing backdrops and some magic.

Get ready for some mind-blowing surprises that will make you question everything you’ve known before! Let your fantasy go wild, take as many unique pictures with gorgeous backdrops as you like and explore the boundaries of your own creativity.

If Social Media was a museum…

The Upside Down’s goal is to inspire its visitors in mind bending ways and invite them to create their own content and take a big step out of their comfort zone while having fun. Interact with the rooms and their interieur however you want, present your best poses and go all out - there are no limits to your imagination! 

Explore the 25 interactive and extraordinary rooms and share your experiences with perfect backdrops on Instagram and Tik Tok. Take a bubble bath in a pool with 81,286 transparent balls and change it to any colour you like, be king or queen for a day in The Royal Room and experience an endless world below sea level, full of infinity mirrors and glowing jellyfish.

The ultimate Dutch experience

The Dutch are known around the world for their historical windmills, clogs, tulips and delicious cheese. But there is so much more to discover about the Netherlands and its people! The Upside Down Amsterdam focusses not on traditions but contemporary New Dutch culture such as the dance music by world famous Dutch DJs, a distinct sweet tooth and taking pride in diversity and inclusion.

Get inspired by the ultimate Dutch experience and learn more about the country’s contemporary culture while stepping out of your own reality, making the Upside Down the perfect attraction to visit during your Amsterdam trip to see the country from a different Instagram-worthy angle (literally!) and discover everything you never knew.

Book your Upside Down Amsterdam tickets here!

Get your The Upside Down Amsterdam tickets comfortably and quickly here and don’t miss out on one of Amsterdam’s most unique attractions, giving you a glimpse into the country’s vibrant pop culture. This museum is for everyone and popular among young and old alike. 

Crown your trip to the Dutch capital with this immersive and colourful experience. Whether you wander through the narrow streets from the city's golden age, visit cultural institutions like the Van Gogh Museum or the Anne Frank house or take a tour through the Red Light District - a visit at The Upside Down adds a truly new perspective to your trip to Amsterdam! Step into a new reality and get inspired to look at the world from a different angle!