Combine your visit to the Heineken Experience with a canal cruise and enjoy a 15% discount! Get your tickets here.

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Discover in this unique brand experience how a small, Dutch brewery rose to world fame and take a tour through the company’s old brewery.

Explore the historic brewery of the iconic beer brand
Learn all about the brewing process and the best way to enjoy Heineken beer
Enjoy two free Heineken beers or soft drinks

Includes

Guided tour in English
2 free drinks (beer or soft drinks) at the Heineken Bar

Children

The minimum age is 18 due to the Legal Purchase and/or Drinking Age

Opening hours

Sunday - Thursday: 10.30 - 19.30
Friday - Saturday: 10.30 - 21.00

Ticket information

Ticket is directly available on smartphones
Tickets can be rescheduled up to 48 hours in advance, tickets cannot be cancelled

More information

For questions about the product, please contact hello@toursandtickets.nl

Accessibility

Free access to bathroom

Discover Heineken’s oldest brewery

The Heineken Tour takes you on a unique brand experience through the golden halls of the original historic Heineken brewery right in the heart of Amsterdam, where the company brewed its beer until 1988. Learn more about the history of a small, Dutch brewery that rose to world fame. The Heineken Experience is not only an informative tour – you will experience it through all your senses, hands-on and delicious!

The building was converted into a museum and visitor centre and opened its gates to the public in 1991. Since then, it has become one of Amsterdam’s most popular tourist attractions. Take a tour through the historic facilities that were originally built in 1867 and get an exclusive glimpse behind the scenes of one of the largest beer companies in the world.

The heart of a world famous beer brand

Wander through the golden halls of the original historic brewery from the 19th century and discover the company’s history in a fun and interactive way. Take a look at old advertisements and the gigantic copper tanks that were once used for brewing Heineken beer while wandering through the impressive old building. The exciting high-tech multimedia experience is further enriched by knowledgeable tour guides.

You’ll learn about Dutch beer drinking traditions, witness the Heineken brewing process first-hand and relish the distinct flavour of the original Heineken beer. Heineken Experience is a feast for all of your senses: feel the hops, taste the wort and take in the authentic scents of the brewery. Besides enjoying three complementary drinks (both alcoholic and soft drinks are available), you can even learn how to perfectly draft beer at the Heineken bar.

Book your Heineken Experience tickets here!

This state-of-the-art interactive tour through the historic brewery of Heineken is a must-see when visiting Amsterdam. Don’t miss out on this unique experience and get your tickets now!

Do you also want to experience the beauty of Amsterdam’s historic city centre and its canal belt from the 17th century? Then check out our Heineken Experience + Amsterdam Canal Cruise combination deal to save money and make the most out of your trip to Amsterdam!

25963 Reviews

4.0

Average rating from Tripadvisor

madsh622

Worth a Visit!

Not my sort of thing usually but my partner was keen to go, and so glad we did! Great experience and really interesting. A few free beers on the way which were a nice treat.

Dec 1, 2023
X3666DVjasminec

I don’t like beer but it was great

My partner wanted to visit here, with not liking beer much wasn’t too keen on the idea. But the experience was interactive and you got two free drinks included (three if you include a small beer/ large mouthful of Heineken), again I don’t like beer so I’m not grumbling😂 definitely something to do whilst visiting, lots of free activists too such as photo booths where you can get the images sent you your email for free.

Nov 24, 2023
LewisR1233

Jordan and Andrea Employees of the month

Jordan was great as good as staff gets, he’s a credit to Heineken company. Special mention to Andrea as she provided us with great service, two great people goats 🐐🍻🍻

Nov 19, 2023
GTStormsey

JORDON IS THE BEST EMPLOYEE

It was fantastic, such a good experience, definitely worth the price and the rooftop bar was amazing, all I have is JORDON THE GOAT🐐 really the best employee you have

Nov 19, 2023
476graemew

Heineken Experience

Done the Heineken experience while on a city break in Amsterdam. Tour starts off in the old part of the building with a brief history on Heineken and then moves on to the more modern and interactive part of the tour. Some really good things to see and do but the best part was probably being able to pour your own pint.

Nov 18, 2023
Stanoxley

Fun couple of hours

Great place to visit especially on a wet day to learn all there is to learn about there wonderful 🍺 lots about the sports they sponsor & some great interactive sections

Nov 15, 2023
MJJA468

Surprisingly amazing!

I wasn’t sure what to expect. My wife wanted to do the tour, but I was not too sure. So glad we did!!It was really informative and interesting. The staff are so friendly and kind, they can’t do enough to help. Would recommend the roof top. The beer cocktails were surprisingly really, really good.

Nov 10, 2023
jcQ4556SX

The Ultimate Heineken Experience

Decided this was one of the first things I wanted to do when visiting Amsterdam. Arrived at the museum and we could book at the entrance, opted for the tour tickets which had the rooftop experience included . Tours go every 15 minutes and it is a semi self guided tour. We got to learn about the history of the building, the company itself and the brewing process, all of the tour guides were very well informed and would happily answer any questions that guests had. The 360 experience was also a highlight, you become the beer and go round the bottling process. We were also given a little taster along the way with how you should drink the lager and the notes you should taste when doing so. The tour also included 2 free drinks in the Heineken bar and this had the 3 different options; Heineken, Heineken Silver and Heineken 0. Once we spent around 45 minutes in the bar we then proceeded to our Rooftop Experience. We got a free cocktail when we entered the Heineken Studio which actually very nice and would try again. The views of the city from the rooftop are great and can see for miles. I would absolutely recommend this to anyone who is in Amsterdam because it is definitely value for money and you will have a great time.

Nov 6, 2023
chriscT1831TD

Really interesting and well presented

Really good tour!! Took about an hour and a half to do the full thing if you spend a bit of time taking it all in. You get 3 drinks on your way round and can go to the rooftop bar for a fancy beer/cocktail as well which is well worth doing for the little extra. Definitely worth your time if you’re in Amsterdam !!!

Nov 4, 2023
CaliJessicaa

Amsterdam Heineken VIP

We had a great experience, Dolores was our tour guide. She was very friendly, knowledgeable and when it came time to do a tasting she personalized the way we tried our samples. We really enjoyed our tour and Dolores made it even better. Definitely recommend!

Nov 2, 2023