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- Heineken Experience + Amsterdam Canal Cruise
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Sample delicious Dutch liquid gold in the most incredible industrial heritage site in Amsterdam. The Heineken Experience combines perfectly with a cruise along the water of the canals.
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- Explore the historic brewery of the iconic beer brand
- Enjoy three free Heineken beers or soft drinks
- Sail through Amsterdam’s 17th century canal ring
Includes
Entry to the Heineken Experience with a guided tour in English
3 free drinks (beer or soft drinks) at the Heineken Bar
1-hour LOVERS Canal Cruise
Children
The minimum age is 18 due to the Legal Purchase and/or Drinking Age for the Heineken Experience
Opening hours Heineken Experience
Sunday - Thursday: 10.30 - 19.30
Friday - Saturday: 10.30 - 21.00
Check-in at LOVERS Canal Cruises
Check-in 15 minutes before departure
Languages
The free audio-guide on the boat is available in Dutch, English, German, French, Spanish, Italian, Portuguese, Catalan, Turkish, Polish, Thai, Indonesian, Russian, Korean, Japanese, Chinese, Arabic, Hebrew and Hindi
Ticket information
Ticket is directly available on smartphones
Tickets can be rescheduled up to 48 hours in advance, tickets cannot be cancelled
Only service dogs (who must be identifiable as such) are allowed on the boat
More information
For questions about the product, please contact hello@toursandtickets.nl
Accessibility
- Free access to bathroom
- With audio description
Heineken Experience
Amsterdam
Amsterdam
Public Transport
The nearest stops to Heineken Experience are Vijzelgracht (metro 52) and Marie Heinekenplein (tram 24). The LOVERS Canal Cruises quay is only 3 minutes away on foot from Amsterdam Central Station.
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Dutch liquid history
For over 30 years, the self-guided tour in the historic Heineken brewery has been loved by people from all over the world. Now, you can combine a visit to the Heineken Experience with a 1-hour Amsterdam Canal Cruise - truly a cost-effective and efficient way to experience two of the Dutch capital's most enduring attractions.
Wander through the golden halls of the original historic brewery, before relaxing on a nice canal boat as you discover the UNESCO World Heritage-listed waterways, or vice versa. There are few better ways to complete a visit to Amsterdam than with a day’s cruising and a nice cold Heineken.
The home of a global beer brewery
The Heineken Experience is a state-of-the-art interactive tour in the historic brewery of one of the world's largest beer brewers. Originally built in 1867, this cavernous building was converted into a museum and visitor centre in 1991. Since then, it has become a wildly popular tourist attraction.
The Heineken Experience is informative, hands-on and delicious. You’ll learn about Dutch beer drinking traditions, witness the Heineken brewing process first-hand and savour the nutty flavour of barley. During the self-guided tour you'll see how this once small, Dutch brewery became the world’s most premium beer brand.
Soak up the sights on an Amsterdam canal cruise
An Amsterdam canal cruise is the perfect addition to a trip to the Heineken Experience. During the hour-long cruise, you’ll discover the beautiful canal belt of the ‘Venice of the North.' The Amsterdam canal cruise is truly one of Amsterdam’s highlights; it’s no wonder that the 100km-long canal belt is listed as a UNESCO World Heritage Site.
Marvel at the three most famous canals of the city, the Keizersgracht, Prinsengracht, and Herengracht, alongside which wealthy spice merchants constructed grand houses during the Dutch Golden Age. A cruise on a canal boat is significantly enriched by an audio guide, in 19 languages, packed with fascinating information about the city's history.
598 Reviews
4.0
Average rating from
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godfreyn274
Splendid Heineken tour
Exceeded expectations. Rich history of beer making in Amsterdam. Interactive activities a plus. Visually stimulating activities and got some momentos
Sep 8, 2024Jeva23
An Amsterdam must do
As someone that doesn’t typically drink lager, I wasn’t sure if this would be the tour for me, however I was so sold after hearing the history and having samples along the way that Heineken was all I drank for the rest of the trip! The staff are friendly and enthusiastic, the tour was engaging and the souvenirs at the end were great fun. Thoroughly recommend adding on the rooftop drink at the end, the views were amazing.
Sep 5, 2024583hannyp
9/10
Amazing place, book in advance, staff super nice!! The roof top view worth 100% . I totally recommend people to go. You get 3 free paints (small ones) 2 if you do not go to the rooftop (you have to buy the ticket with the roof top included). They have cold drinks for the ones that do not like beer.
Aug 31, 2024627cianh
Good Experience, Skip Rooftop
I enjoyed my time in this experience and I don't even drink alcohol. I do recommend this but do not buy the rooftop experience. Stick to the original experience.
Aug 31, 2024noradavidbe
Heineken experience
Very nice tour about heineken.We had the best experience.learnt alot about brewery.for beer lovers this is a must. The staffs are very friendly.
Aug 30, 2024crazydudechief
Worth a visit!
Like a wee visit to the Heineken Experience - this is my second time. I would say the interactive "being bottled" experience was better last time I was there in 2016 but it is still good fun especially with the links to sport. I couldn't find my confirmation email so we went along to the brewery early and the staff were so so kind and helpful getting our tickets sorted out. A lovely laidback atmosphere when I was a bit stressed! Jossie (Josephine) was the manager who helped us! Thanks!!
Aug 29, 2024karolisk92
Interesting but not unforgetable experience
Starting the day with few beers is always great, however, something is missing in this experience to make it 5*. A bit of history, a bit of fun facts and a bit of audiovisuality makes a good combo but not something unforgettable. Although the guides and staff are very friendly, funny and keeping up the mood high. I would recommend visiting in the morning since it won’t be overcrowded. Rooftop terrace isn’t something that is worth paying on top.
Aug 28, 2024CarrieR534
Great day out
I'm not a beer fan myself but being in Amsterdam thought we should pay a visit. It was a fab experience with plenty of Heinekens history but lots of fun bits too, plus free drinks
Aug 27, 2024Mamaw1nch
Good fun
For the beer drinker! And partner😁 we bought our tickets online but we're able to start before our scheduled time. Self-directed with input from staff. Keep in mind tat part of your fee includes 2 beer per person. There is no food available! Well worth the time and money!
Aug 22, 2024morgantstanley
VIP tour is worth the cost!
We had a great time in the VIP tour - Jordan was an excellent guide, we had a lot of fun. It was great to see everything behind the scenes and be away from the crowds of the other tours. The private tasting room with snacks was a plus! Not too much more than the other tours cost wise so I recommend. I’ve done a lot of brewery tours and this was definitely one of the better organized experiences.
Aug 18, 2024STM0041
What a fun afternoon
Being in Amsterdam for a few days before boarding a river cruise to Bucharest, my wife and I opted to take the Heineken Experience VIP tour. What a fun day that turned out to be. We were placed in a group with about 10 other people. Our guide gave us a great tour of the old brewery and provided us the history of Heineken. After the tour we were taken to a secret room where we were able to try 5 different beverages (4 beer and a shandy) paired with foods to bring out the flavors of the beverages.
Aug 15, 2024harrisonlikesharribo
A must visit!
Wow!! Went as part of our trip to Amsterdam for my Birthday and the entire experience was incredible! from the moment I had my ID Checked upon entry the staff were incredible and went out of their way to ensure I had an excellent experience. I'd like to say a special thanks to the Man with mid length blonde hair who was absloutely amazing, he greeted me at the start and arranged for me to have a birthday hat, and came up to me at the end and handed me a complimentary gift bottle and was an absloute gem all throughout the tour. I'd defintitely reccommend this, and I would 100% go back.
Aug 14, 202411Stef
Great Fun seeing all the green glass
Great fun tour and lots of beer tasting :-) Lots of fun pictures with the green glass and beer experience on site. Even if you aren't a beer lover, the tour is fun.
Aug 11, 2024emmiesmart
Lots of beer
This is a really fantastic thing to do in Amsterdam! We booked the rooftop and it was my favourite bit. The standard tour will get you 2.5 beers and then an extra beer on the roof if you opt for that!!
Aug 8, 2024HOCK-LIFE
Probably The Best Heineken Experience in Amsterdam
Really enjoyed the Heineken experience. Perfect for a family (of adults). Some great features like personalised bottles. Recommended.
Aug 4, 2024470ruthn
A really fun experience, worth a visit
We had a really fun time here at this experience. The whole place is well put together and the staff have high energy throughout the tour. They are informative, friendly and fun. We had a lot of beer whilst there and I would highly recommend the roof top experience here too.
Aug 3, 2024O7736WUjakel
Great tour
Pretty interesting to hear about the history and all-in-all just a cool experience. Great price as well considering you basically get 3 beers during the tour. The only thing I didn't really understand was the light-show, which felt kind-of childish.
Jul 29, 2024LauraGee88
I now love Heineken!!
Absolutely brilliant experience and wonderful museum! I am not a beer lover but had so much fun on this self guided tour. Very interesting information regarding the Heineken brand and you get to sample Heineken beer at the end of the experience in the bar/nightclub area. Staff were friendly and informative and I would highly recommend.
Jul 27, 2024starksnack
Will turn beer haters into beer lovers!
I don't even like beer and I was obsessed with this place! My boyfriend and I had so much fun on the tour. I thought I wouldn't be interested learning so much about beer but the tour guides in the different rooms were funny and we loved how interactive the whole experience was. The staff are super kind and accommodating. Even before we got to the building, when we were running behind, my boyfriend and I were easily able to get our reservation time changed by just DMing the Instagram account for the experience. Everyone who worked at the experience was friendly, welcoming, and knowledgeable and we learned so much about beer that we didn't expect. I loved that there were also plenty of photo and digital souvenir opportunities. The little Formula 1 set was so adorable and I had so much fun taking tons of pictures. I just wish the lighting in this place was better, there are so many weird spots where there are lights that completely ruin photo opportunities with a weird glare. My favourite part of the trip was their underground bar which gave nightclub vibes. The music was so good I wish they had a dancefloor. My boyfriend and I tried multiple beers and the regular Heineken they have on tap is the freshest beer I have ever tried in my life. I don't normally like hoppy beers, which is why I don't drink Heineken, but the flavour of this one was just so crisp and smooth. If all beer tasted like that I would a hundred percent drink more of it. They were out of their non-alcoholic beer and were serving Pepsi instead so we didn't end up getting to try that. We ended our trip on the rooftop with more beer. It had rained in the morning so it was wet and cold out there but we were able to get some cute photos in the diffused light before heading back inside. The beer at the rooftop bar definitely wasn't as fresh as the beer in the basement. I would definitely recommend this experience to anyone visiting Amsterdam. Even if you think you don't love beer like me, it's definitely a cool experience.
Jul 26, 2024tomlD3105PE
GREAT. BUT !!!!!!
We done the tour on Sunday the 21/07. We found the staff very helpful and friendly everything was going well till the end of the tour. My problem was with the floor where the tokens are exchanged for your golden liquid. I understand that where drink and people come into contact that some may spill on the floor. But nearly every corner of the bar floor was sticky at one stage I thought I would be walking home bare foot. Is there anything you can do about this problem apart from barring me from the Experience. Yours Sincerely, Tom Lawlor
Jul 23, 2024320tarah
Great fun and vibey tour
Great fun tour which we really enjoyed. Not too overcrowded (we were worried about this while we queued) but after the introduction room people were able to wander around more freely. We visited for my husbands birthday and really enjoyed ourselves.
Jul 21, 2024mortenn554
Visiting Heineken factory and boat trip tour
We had a great time! If you’re in Amsterdam I will say it’s a place to visit. Only draw back it’s the pice. It’s a bit expensive.
Jul 18, 2024fredricksaturn
Really enjoyable.
Me and the wife did this experience whilst in Amsterdam and had pre booked it before leaving the UK. It was very enjoyable, informative, with great staff, but you go at your own pace, and there’s staff along the way to talk you through parts of the process. There’s a really cool, champions league and formula one section. The rooftop bar is really cool. With great views.
Jul 16, 2024fordie41
A VERY ENJOYABLE EXPERIENCE
The “Tour Plus Rooftop” is a nice way to learn all about Heineken, it’s history, the beer and everything they else that Heineken does and to sample the product. The first part of the Heineken Experience was essentially a guided tour (which was short) where you learned about the History of Heineken, visited the old Historical Brew room and then went on the “Brew the Ride (an audio visual simulation of what it is like to become a Heineken beer, starting out as water, being splashed around to becoming a beer and to getting bottled, etc. After the ride, we sampled our first beer (it was ice cold and hit the spot). From there we were left on our own to tour the rest of the exhibits. There was lots of interactive things to do such as design your own beer bottle, make your own picture, etc and things to see. In the room showing old Heineken commercials, I liked the James Bond (Daniel Craig) ad (sorry but I’ve never seen it before). At the end was the “Best Dam Bar” where we used our two tokens each for more beers. It was crowded and it would have been nice to have chairs to sit down. Heineken 0.0 (zero alcohol) was very good. For the Rooftop, we took an elevator to the top, where we had a great view of Amsterdam and enjoyed another drink. I really liked that we could try a beer cocktail. I found the Passion Splash” very refreshing (a spritz cocktail with Heineken original, passion fruit, orange hope cordial & mint). Too bad we couldn’t have another one. Overall a very enjoyable experience.
Jul 12, 2024cooperw387
Heineken
Had a great time on the tour. Very interactive and entertaining. Shout out to the bartenders Danny and Noah. Great service!
Jul 3, 2024Svhheusden
DON’T MISS THE HEINEKEN EXPERIENCE🍻‼️
The Heineken Experience in Amsterdam is a really fun activity to do with your family and friends. While walking through the old beer factory you are experiencing new things about beer, the Heineken family, and what Heineken still means in the world. You are also getting the opportunity to make your own beer bottle and add you initials to it. Also at the end of the tour you are getting 2 wooden coins that you can get to beers from. Also you can learn how to tap your first beer etc. Definitely a fun activity when you are sometime in Amsterdam ‼️👍🏻
Jul 3, 2024730kristjang
Perfect
That was perfect and funny experient. If you want to know anything about beer Then thats right place! All our group loved IT!
Jul 2, 2024J7419QKtomh
Great Fun and Cold Beer
We had toured the brewery during a previous visit to Amsterdam 21 years ago and were glad to see that the new location was still fun and campy to visit. The staff and tour guides are fun and enthusiastic as they talk about the process which produces their wonderous brew. We looked at the exhibits, hopped on a two-person bike and pedaled around town (via the monitor screen in front of us) and enjoyed a couple very cold, very fresh glasses of Heineken. We were initially given two tokens and I used one for a regular Heineken and a non-alcoholic version for the second. They tout that the beer served at the Experience is the freshest possible and it was certainly delicious. We had a great time but were surprised that we were practically the only people over the age of 40 on the tour and in the tasting room. C’mon all you boomers, this is a fun thing and you should sign up! It’s a five-minute walk from the Rijksmuseum so wander by after your cultural art experience.
Jul 1, 2024TV2451
Very Popular Beer Experience
This is a very popular thing to do in town. Take a tour to see how the beer is made and then you get to sample the beer in a pleasant setting. Lots of people paying to do this.
Jun 22, 2024Nomad36575147289
Surprisingly fun
I really like this your my wife booked it so I wasn’t sure what to expect. The actual tour was really interesting and gave you a really good insight into how the make the lager. What I really liked about it was all the other things like once your finished how the beer was made it went into the advertising side of it which was really fun. Silly things like the Photo Booth and the bike you pedal and it makes a short advert that you can download for free and keep. Also you can write a msg into a bottle of beer very cool. At the end was nice in the bar just to have a few beers. For a beer tour I thought it was very cool.
Jun 13, 2024elesed2015
Stereotypical but great fun!
Even if you don't drink beer (I dont) this is a really great tour! Well organised and ran on time. Informative and interesting! Good value for money. The bar at the end is great and we had a lot of fun! We also purchased tickets to the rooftop bar. The view was awesome, but the bar set-up was a little confusing. We thought our tokens were for beers, but turned out they were for beer cocktails! So, no downside there for me 😊 would definitely recommend this tour!
Jun 11, 2024sherripault
Fun experience
We had a lot of fun! We weren’t looking for a serious tour experience, but more of a fun time along with some Heinekens. This was exactly that! A good time was had by all.
Jun 4, 2024CBIreland
Fantastic tour
Excellent tour with Tomas, great fun, lots of information on Heineken & Amsterdam, lots of taste testing, lots to do & see. Roof top bar had spectacular views of the city. The staff were exceptionally friendly Happy to recommend for a lovely afternoon.
Jun 2, 2024Gazzat86
Great fun!
This is a fantastic experience and worth the entry fee. A really interactive, educational tour, that comes with some drinking fun as well
Jun 2, 2024ChefAngieD
VIP - Worth The Cost!
From beginning to end, we were treated like VIPs. Our tour guide Jenni (may be spelled incorrectly) was personable, informative and fun! So glad we chose the VIP Tour. It was worth the extra cost. Tips: arrive promptly, take photos, enjoy the multiple tastings and don’t forget to ask your guide about the red bottle and the story of the “e” on the Heineken bottle!
May 12, 2024emilymM9492SZ
an “experience” for sure
Different than I expected - less museum more “experience” but really neat. Plus 2.5 beers included. We added on the Canal tour (no beers included) and that was also good
May 10, 2024UnnervedTraveler
Not Just A Tour For Beer Lovers
Have you ever been interested in the story of The Heineken Brewery? Well on your visit to Amsterdam you can have all those questions answered by taking the Heineken Experience! Tour the facility, learn the best way to enjoy the beer as well as the brewing process. The cost is 23.00 euro, and this includes your tour and three drinks (beer or soft drinks) at the Heineken Bar. Make sure you purchase your tickets using tours-tickets.com for the best price! Enjoy Unnerved Traveler
May 8, 2024amyst3w
Great
Came here for my partner's birthday and I wasn't expecting to enjoy it so much as I'm not personally interested in beer, however it was fantastic for those who do find it interesting to learn about the history. However my favourite part was the "ride" and lights it was super cool. You get 2 tokens and a another free beer so a total of 3 each so great value for money and a fun experience.
May 2, 2024iankU1400TF
75th Birthday treat made very Special
Cannot rate our Heineken experience highly enough. We had an amazing time on our tour. Bertie our guide went above and beyond to ensure our experience was extra special. Heineken we love u X
May 1, 2024Veggie12
Fun experience
We enjoyed learning about the history of the Heineken beer. The rooftop was fun and we were surprised with the choice of beer cocktails.
Apr 30, 2024ElizabethW532
Worth a visit, good fun
THis was a lot of fun and a lot of thought had gone into making the experience. guided tour if you wanted it, but we walked around and learnt what we wanted to know. With the tour you are given 2 tokens for free Heineken. Some activities to take part in.
Apr 29, 2024susancaime
Excellent. Must do if you like Heineken.
Told story of how Hei started and evolved to today. Includesmarketing, family history, science behind beer making, and an interactive ride. Also included free tokens to the beer for tasting and have the option to go up to rooftop silo as well. Excellent placement of the tour stops in the actual first brewery. You actually walked through what used to be the silos.
Apr 21, 202457sw287
Great tour
This was much better than expected! Loved all the interaction there was around the tour (even for a non beer drinker) The staff were really friendly and helpful. Only downside I would say is we brought the personalised bottle and were so excited to bring it home as a keepsake of our trip. It was only when collecting it we got told that if we had hand luggage only for our flight home the bottle would need to be empty due to liquid limits! Maybe it could be looked at as an option of buying the personalised bottle with or without beer depending on your travel limits home
Apr 21, 2024JanLinksGroningen
Great
Great experience. A must see for tourist And also for people who live in The Netherlands. We loved It. So, be a reel tourist and go to Heineken
Apr 16, 2024imrenekiz
Nice activity in Amsterdam
One of the activities that can be done in Amsterdam. We loved it, staff was friendly especially it was very enjoyable to drink on the roof.
Apr 13, 2024joannecA4037FS
An absolute must!
Brilliant place to visit, really interesting and so much more to do than just visit the distillery. The staff are fab and they make it fun. So much to see and do. I would definitely recommend this place to visit
Apr 11, 202495courtney
YOU HAVE TO COME HERE!!
One of the BEST tours!! We had a mixed group (some beer lovers, some not!) But we all enjoyed it all the same! So lovely to see staff who LOVE their job. From the second we walked in to the second we left staff were warm, friendly and enthusiastic! We especially loved how when we asked questions the enthusiasm oozed out of them telling us all they knew! We didn't stop smiling/laughing the whole way round. Not wanting to spoil anything for anyone who hasn't been, but it was so much more than a 'museum' so many surprised around each corner, cannot recommend ENOUGH!!
Apr 9, 2024Z9858IIsamt
Fun tour
Dolores was our guide. She was so friendly, informative and patient. We had booked the VIP tour. There was a max of 10 in the group. Dolores began the tour with 8. 4 of the group didn’t speak English so weren’t too happy that the tour was in english. We were about 10 minutes in and 2 others joined us. They were also unhappy as they had missed the beginning. I felt sorry for Dolores but her warmth and humour made the tour enjoyable. Those disgruntled guests seemed to relax and go with the flow. The history part of the tour lasted for about 50 minutes. We were all round the brewery, even up on the roof top for some spectacular views of Amsterdam. Part of the VIP tour is a tasting session in a secret bar. We had 5 beers along with paired snacks……fabulous. This was my first time trying beer. My husband and I thoroughly enjoyed the experience. Also, as part of the tour, we were given a personalised bottle of Heineken and two tokens to redeem in the general bar. It was incredibly busy when we arrived for our tour at 2pm so felt it was well worth a little extra to book the VIP tour.
Apr 5, 2024CanadianMum
Proost!
Well organized and executed tour. Some parts easy to self navigate, other parts were great having a tour guide for more explanation. Loved the displays and simple straightforward information regarding the family business. Wonderful sensory fun along the way and of course a free beer! Being celiac, of course I knew what I was getting into not being able to enjoy a complimentary Heineken. I appreciated the soft drink alternative but it will be extra special when there is a gluten free Heineken beer option!
Apr 3, 2024MJBoyt
Would highly recommend
Our VIP host was Kenley who was a delight. It was great to jump all the queues! The VIP bar was the highlight with five beers to sample plus accompanying nibbles. It was all very intuitive and certainly not rushed. After that it was another beer in a more communal area before two tokens each got us two final beers at the bar! We had an engraved bottle of Heineken zero as a parting gift. All in all it lasted around 2 hours. We both really enjoyed the whole experience.
Apr 1, 2024
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