The Heineken Experience Collection
The newest addition to the Heineken Experience Amsterdam is the Heineken Experience collection. Heineken has started this historic collection of objects over 150 years ago to preserve the history of the brand. Most pieces from this collection have never been shown to the public. Starting this Tuesday (December 4th, 2018) in a new depot next to the Heineken Experience more than 200 of the 120.000 objects will be accessible for viewing by the public. The ultimate opportunity to learn more about this famous brand.
So what is on display in this fascinating new exhibition? You can see the original gold medal that is shown on the label of every Heineken bottle and that the brand won at an international competition in Paris. There is a bottling machine from 1990, lots of labels and beer caps, advertisements, commercials, original merchandise designs, and much more. All items used to be stored at the attic of the Heineken Experience but because of a renovation, the items had to be moved to a different location, which proved to be the perfect time to create a real exhibition.
Visit the Heineken Experience
Visit the Heineken Experience and take the self-guided Heineken tour. It will quench the thirst of every beer lovers heart, as it comes with not one, but two free beers! Learn how the famous beer is made, let the bartender teach you how to draft a perfect Heineken and even experience what it’s like to be a bottle of Heineken in the 4D adventure ‘Brew Your Ride’. Discover this world-famous Dutch beer brand and get your Heineken Experience tickets right here!