Heineken Experience

Heineken Experience

From € 21.00


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Good to know

  • All tours will be guided and in English
  • Enjoy 2 free drinks (beer or soft drinks) at the Heineken bar
  • Fast track admission
  • E-ticket is directly available on smartphone

General information

  • Wearing a facemask is voluntary
  • Minimum age: 18
  • Location: Stadhouderskade 78, Amsterdam
  • See the website of Heineken Experience for current opening hours
  • It is not possible to cancel your tickets. For questions about the product, please contact hello@toursandtickets.nl


  • Explore the historic brewery of the iconic beer brand
  • Learn all about the brewing process and the best way to enjoy Heineken beer
  • Enjoy two free Heineken beers or soft drinks

Discover Heineken’s oldest brewery

The Heineken Tour takes you on a unique brand experience through the golden halls of the original historic Heineken brewery right in the heart of Amsterdam, where the company brewed its beer until 1988. Learn more about the history of a small, Dutch brewery that rose to world fame. The Heineken Experience is not only an informative tour – you will experience it through all your senses, hands-on and delicious!

The building was converted into a museum and visitor centre and opened its gates to the public in 1991. Since then, it has become one of Amsterdam’s most popular tourist attractions. Take a tour through the historic facilities that were originally built in 1867 and get an exclusive glimpse behind the scenes of one of the largest beer companies in the world. 

The heart of a world famous beer brand  

Wander through the golden halls of the original historic brewery from the 19th century and discover the company’s history in a fun and interactive way. Take a look at old advertisements and the gigantic copper tanks that were once used for brewing Heineken beer while wandering through the impressive old building. The exciting high-tech multimedia experience is further enriched by knowledgeable tour guides.

You’ll learn about Dutch beer drinking traditions, witness the Heineken brewing process first-hand and relish the distinct flavour of the original Heineken beer. Heineken Experience is a feast for all of your senses: feel the hops, taste the wort and take in the authentic scents of the brewery. Besides enjoying two complementary drinks (both alcoholic and soft drinks are available), you can even learn how to perfectly draft beer at the Heineken bar.

Book your Heineken Experience tickets here!

This state-of-the-art interactive tour through the historic brewery of Heineken is a must-see when visiting Amsterdam. Don’t miss out on this unique experience and get your tickets now!

Do you also want to experience the beauty of Amsterdam’s historic city centre and its canal belt from the 17th century? Then check out our Heineken Experience + Amsterdam Canal Cruise combination deal to save money and make the most out of your trip to Amsterdam!

About Tours & Tickets

Tours & Tickets, situated in the very heart of Amsterdam, has over 35 years of experience as a flexible incoming tour operator. We are specialized in offering excursions in The Netherlands and Belgium. And we offer various tickets for museums, attractions and all kinds of canal cruises. We also offer an exclusive range of combination deals.